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Relationship Marketing 
Do you Relate?Today's consumer is constantly being subjected to an array of flashy advertising and product offerings, creating a confusing "buyer beware" environment. In response, consumers are becoming more selective than ever with higher expectations. Buying decisions are based on more than product specifications and price. Perceived brand relationships now play a major role in the buying process. This brand relationship holds especially true in the impersonal world of interactive marketing. The paradigm for successful interactive marketing is changing rapidly. The "old school" philosophy was to sell one product to as many people as possible. The problem arises in the competitive nature of the internet. This approach is rarely profitable due to the high cost of acquiring a new customer (estimates range from $75 to as much as $200). The paradigm shift is evolving towards a long-term one-to-one brand relationship; selling as many products as possible to one customer. Marketers can now focus on the life-time value of a customer (LVC) instead of an individual transaction. Online marketers, advertisers and content providers must establish one-to-one relationships in order to create a strong brand experience and instill consumer confidence. This translates directly into greater revenue, increased market share and a competitive advantage in an increasingly competitive market. The importance of one-to- relationship marketing cannot be overstated. Many successful companies have built their customer base on the premise of treating consumers as individuals, and providing personalized service. The internet offers businesses an unparalleled opportunity for building relationships. Unlike more traditional marketing channels, such as brick and mortar storefronts, the dynamic nature of the media lends itself to creating a highly personalized environment. The online shopping experience can be personalized, based on individual interests and preferences, for an unprecedented level of one-to-one marketing. Creativision is dedicated to providing effective solutions for helping you to build profitable long term relationships with your viewers. Our innovative technology generates measurable results. Reduce Customer Aquisition Costs Relationship marketing focuses on customer retention and high levels of customer service. This is critical for the on-line business due to the high cost of customer acquisition. Build Trusted Brand Relationships To convert a browser to a buyer, a viewer must have a reasonable level of confidence in your brand. This perceived brand relationship will have to be established before a viewer will part with his money. See Also  Online Demonstration
 Overview
Privacy Statement
System Requirements
Value from Click-Streams
 White Paper
Up To WebGroove Relate
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