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WebGroove Relate
WebGroove® Relate was created to build online relationships by personalizing the experience for the viewer. By observing the behavioral patterns of each individual as they navigate a web site, WebGroove® Relate monitors, collects, and analyzes click-stream and survey data used to define a viewer’s interests.

Through a sophisticated process of statistical modeling, user profiles are compared with content, product and advertisement profiles. Defined targeting parameters are fine-tuned to behavioral patterns and viewer characteristics, generating an evolving predictive model. Based on these results, the system is able to quickly deliver real-time personalized choices for each individual.

Once a viewer's interests are known, highly targeted content, advertising and product offerings are delivered based on those interests. Targeted product recommendations will increase point of purchase sales. Targeted banner advertising will result in higher click-through rates. Personalized content and services will increase viewer loyalty and create a strong brand experience. Overall, your audience will find your site compelling and will be more likely to return. Webgroove® Relate converts web site visitors into loyal customers.

One-to-One Relationships
Webgroove® Relate allows you to build strong one-to-one relationships with your viewers, increasing brand loyalty and consumer confidence. This perceived brand relationship is critical for successful online marketing as well as building and maintaining web site traffic.

Targeted Advertising
Relate's unique targeting capabilities are ideal for delivering banner ads, interstitials and other forms of advertising. This high degree of targeting, based on a viewer's interests, result in higher click-through rates as well as conversion rates and ultimately sales.

Increased Sales
Webgroove® Relate helps you to identify marketing opportunities through detailed audience segmentation. By recognizing individual customer needs and providing for those needs on a highly personalized basis, online marketers can monitor market trends and increase point of purchase sales.

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WebGroove® is a registered trademark of Creativision Publishing Corporation